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Australian Centre forAI in MarketingAustralian Centre for AI in Marketing, home

Education programs

Teaching built for the work, not for the demonstration

Four tracks that take a marketing team from a shared vocabulary through to a production system it owns and a governance policy someone has actually signed. No vendor content, and no tool that stops working when the trial ends.

Enrol or ask a questionSee the four tracks
Delivery
In person and online
Cohort size
Capped for discussion
Written for
Australian practice
Vendor content
None

Program overview

Courses, workshops and training that assume you have a job

Every program is designed around a constraint most marketing education ignores: the participants are doing this alongside a full workload, in a team that is already stretched, and they need to bring something back that survives the following Monday.

Courses run as capped cohorts so the discussion stays real. Workshops are hands-on and you leave with the artefact, not the slides. Training can be delivered privately to a single team, on site, shaped around a decision you are currently facing rather than a generic curriculum.

What you will not find is a session built around one company’s product. The Centre teaches the underlying judgement, so the capability you build stays with your team when the tooling changes underneath it, which it will.

Members pay a reduced rate on every track, and reach capped cohorts before general registration opens. A share of seats in every paid cohort is reserved at no cost for not-for-profit marketers and practitioners between roles.

Learning outcomes

What you will be able to do afterwards

Stated as capabilities rather than topics covered, because a list of topics covered tells you nothing about whether the teaching worked.

  • Judge an application on its merits

    Tell the difference between a use of AI that removes real friction and one that adds a layer of expensive supervision to work that was already fine.

  • Build systems, not one-off outputs

    Move from asking a tool for a piece of copy to designing a repeatable process with inputs, checks and a known standard of output.

  • Evaluate honestly

    Construct test sets, compare approaches on evidence rather than impression, and know when a result is too small to act on.

  • Hold the line on quality

    Keep a brand recognisable when volume rises, using a written voice specification and review gates that work under deadline pressure.

  • Govern the work

    Write and apply a policy covering disclosure, data boundaries, human sign-off and escalation, sized for your organisation.

  • Explain it upward

    Brief a board or a client on progress, cost and uncertainty in language that does not oversell and does not hide behind jargon.

Curriculum highlights

Four tracks, taken in any order that suits your team

Most organisations start with Foundations because it gives everyone the same vocabulary. After that the order depends on whether your pressure is production, governance or funding.

T1Two days, or six evenings

Foundations: AI Literacy for Marketers

The shared vocabulary a team needs before it can make good decisions together. What these systems actually do, where they fail, and how to tell a useful application from an expensive one.

Mode
In person and online
Written for
Whole marketing teams, any seniority

What it covers

  • How generative and predictive systems differ, and why the distinction changes what you should trust them with
  • Reading a model output critically: fluency is not accuracy, and confident writing is not evidence
  • Where marketing data comes from, what consent it carries, and what that permits you to do with it
  • Task mapping: deciding what to automate, what to assist, and what to leave entirely with a person
  • A first working policy for your team, drafted in the room

You leave withEveryone in the room can hold the same conversation about a proposed AI use, and say why it is or is not a good idea.

T2Six weeks, part time

Applied: Generative Systems for Content and Creative

For the people doing the work. Building a repeatable production system that holds a brand voice under volume, with review gates that survive a deadline rather than collapsing under one.

Mode
Online with two live labs
Written for
Content, brand and creative practitioners

What it covers

  • Writing a voice specification precise enough that two people apply it the same way
  • Building and versioning a prompt library as shared team infrastructure, not personal notes
  • Evaluation sets: how to test whether a change to your process actually improved the output
  • Review gates, disclosure practice and the editorial standard your audience is owed
  • Working with images and synthetic likeness, and the consent questions that come with both
  • A production run end to end, from brief to published, with the system you have built

You leave withA documented production system your team owns, tested against real briefs, with quality gates you can defend to a client or a board.

T3Four weeks, part time

Governance: Responsible AI for Marketing Leaders

Written for the person who will be asked to sign the thing off. Policy that fits the organisation you actually run, not a global template translated badly into your context.

Mode
Online cohort, capped at twenty
Written for
Marketing directors, heads of brand, agency principals

What it covers

  • Drafting an AI use policy short enough that people read it and specific enough that it decides cases
  • Disclosure: what to tell customers, when, and in what words
  • Data boundaries, vendor terms and the questions to settle before a tool touches customer data
  • Escalation paths and the small number of decisions that must always reach a human
  • Preparing the board briefing: risk, opportunity and honest uncertainty in one page

You leave withA signed-off policy, an escalation path your team understands, and a board briefing you have already rehearsed.

T4Half day

Executive Briefing: The Marketing Board Conversation

A single session for the people funding the change. What to expect from the investment, what the realistic timeline looks like, and which claims to be sceptical of when they reach you.

Mode
On site, delivered to your leadership team
Written for
Executive teams, boards, senior leadership groups

What it covers

  • What genuinely changes in marketing economics, and what does not
  • Reading a vendor business case: the questions that separate capability from demonstration
  • Capability build versus buy, sized for an Australian mid-market team
  • The measurement conversation: what you can prove and what you can only model

You leave withA leadership group aligned on what it is funding, over what period, and what evidence would tell them it is working.

Enrolment

Take a track yourself, or bring one to your whole team

Individual places open with each cohort and members are notified first. For a private delivery, tell us the decision your team is facing and we will shape the session around it rather than sending a standard outline.

Apply for membershipRequest private training

Not-for-profit marketers and practitioners between roles can ask for one of the reserved places at no cost. You will not be asked to justify the request.

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